Barbet is a non-alcoholic beverage brand, designed to help make people feel good about not drinking. The result is a self-assured and uninhibited brand that feels nostalgic and exciting. The pattern-based colour blocking was inspired by leisure-mode textile design — lawn chairs, picnic blankets and umbrellas, which are an IRL moodboard for an idyllic Barbet-drinking setting.

drinkbarbet.com
@drinkbarbet 

Year: 2021
Field: Brand identity
Studio: Design of Brand
Role: Designer
Creative direction: Dani Hall
Junior designer: Natalie Korac
Strategy: Sarah Dobson and Eileen Meng
Web development: Mays Sawad
Images: Maya Fuhr and Steph Martyniuk