Layla Shioguchi 


Roll Up Club is an online pilates studio, run by Rachel Mclean. We created a lighthearted, friendly and community-oriented visual identity. The potato bug was used as a mascot, as it’s well known for it’s round and rollyness. Curly logo details and additional graphics were inspired by the springs found in a reformer.


Year: 2021
Field: Brand identity
Studio: Design of Brand
Role: Design + Illustration
Creative direction: Dani Hall
Strategy: Sarah Dobson and Eileen Meng