Thesus is an outdoor footwear brand, for urban-centered people, who need versatile footwear that is socially and environmentally progressive. We created a rebrand that reflects its core values of being thoughtful, responsible, and impactful through fashion. The logo is inspired by “the spread of ideas”, reflecting the shape of a seedling.

thesusoutdoors.com
@thesus_outdoors

Year: 2021
Field: Brand identity
Studio: Design of Brand
Role: Designer
Creative direction: Dani Hall
Junior designer: Natalie Korac
Strategy: Sarah Dobson and Eileen Meng